Our advertising practice focuses primarily on structuring and advising on the laws related to promotions and sweepstakes, including online promotions; advertising to children; and reviewing publicity materials such as point of sale, radio, television, and print advertising for compliance within the law. In addition, we assist clients in pursuing and defending disputes with competitors relating to advertising claims and related intellectual property issues. We also advise on product regulation, packaging and labelling in connection with a wide range of consumer products such as food, drugs and cosmetics.

We also advise clients on privacy issues and contracts associated with promotional and sponsorship programs. We have provided advice to clients on promotions involving a wide range of products and services, including financial services, consumer products, alcohol, entertainment, and food service.

We also assist clients when dealing with the media, and media training, we advise on matters such as press conferences to news releases. We are especially well-equipped to counsel clients on the risks inherent in their relationships with third-party suppliers, insurers, on-line developers and service providers, production companies, media, talent, performers' unions, and employees, as well as in matters governing the relationship between advertising agencies and advertisers.

We work closely with clients to bring traditional and on-line promotional programs into compliance with federal, provincial and international laws, balancing the clients' marketing goals with the applicable legal requirements.